thank you hugh!

POSTED 29 September 2014 IN Wellbeing

By Donna Freed

Seafood labels and sourcing to become clearer thanks to new code

Through the assiduous efforts of the SSC (Sustainable Seafood Coalition), Hugh Fearnley-Whittingstall’s ‘Fish Fight’ and Feng Sushi (of course), consumers can finally shop for sustainable and ethically sourced fish with confidence. The SSC have introduced two new voluntary codes of practice that will both clarify and standardise the labelling and sourcing of sustainable fish and seafood. When we see seafood labelled “sustainably fished” or “responsibly farmed” it will mean just that and we were determined to achieve a more trustworthy labelling and that we have done!



Along with the SSC and ‘Fish Fight,’ we have been asking for clear labelling to make ethical seafood purchases easier.  Retailer and supplier members of the SSC (together they represent 80% of the fish sales throughout the UK) must now meet minimum standards to both merit the new labelling and to ensure that the labels are both meaningful and consistent.

The second voluntary code of conduct regards sourcing: where the fish and seafood comes from and being open and transparent about those sources. By sigining up to this code, SSC members have committed to source their wild and farmed fish responsibly. Feng Sushi serves fish from sustainable stocks of wild fish – in our case certified by the Marine Stewardship Council (MSC) – or responsible fish farms.

View the codes here from the SSC

The impressive list of suppliers who have agreed to both of these codes of conduct include supermarkets Sainsbury’s, Tesco, Co-operative Food, Marks & Spencer, Morrisons, Waitrose and seafood specialists Lyons Seafood, New England Seafood, Icelandic Group UK, Young’s Seafood, Direct Seafoods and M&J Seafood. Along with River Cottage, Feng Sushi is a proud signatory of these new codes.

morrisons tweets


cooperative tweets


At Feng Sushi, all of our seafood already comes from sustainable stocks and is fished or farmed responsibly so we applaud the work of the SSC and the MSC in helping seafood providers place (plaice!) responsibility at the forefront of their business and put sustainable fish on our plates!

Read The Guardian Article about the labelling success here

Find out more about the SSC